Elliott Broad, Head of Strategic Planning at English Lawns, and I met in university at an accounting tutoring session. I learned that he was from BC and later that his family operates western Canada’s leading turf installer. By the next tutorial we were working on designing a new website for their ever-expanding business. Later we made a push for higher traffic with a custom seasonal Google AdWords campaign. In just over a year, their new website has generated over 30,000 clicks, and thousands of new leads.